During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily. If your SEO isn’t up to par, the impact of radio ads is greatly diminished. In summary, SEO is all about optimizing content, building authority, and improving the overall user experience on your site.

HTTPS

An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services. It makes SEO Anomaly sense, though, as their background results in better service and results.

Check for unique, compelling meta titles and descriptions on every page

For example, suppose a site is penalized by Google because of thin content. In that case, you should audit the quality of your content and either improve, redirect, or remove pages that don’t meet the quality standards. The first step is to check whether your website is penalized by Google. Your rankings will be negatively affected if your website is under a manual or algorithmic penalty.

• To be truly effective, radio marketing should be supported by a strong SEO foundation.
• Do this using the “Performance” report in Google Search Console.
• By analyzing those keywords, you are at the same time analyzing your competition.
• The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis.
• Your pages will never show up in search without proper HTML tag optimization.
• You’d be surprised how easy it is to get carried away when crafting content and inadvertently overdo your keyword usage if you’re not paying attention to this SEO factor.

This step alone can save you huge headaches and ensure no major technical SEO blockages. Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.

With our deep SEO audits, no stone goes unturned, and we’ll document our findings and recommendations thoroughly, as well as go over them with you. In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution.

This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for.