After all, the terms in your URL represent a high-level overview of what your page is about. For example, for my guide to email marketing, my URL is /email-marketing-guide. All you need to do is write your keyword somewhere in the first 100 words of your page. In my experience, this is tough to do if your content is already written. In other words, you don’t want to greet people with a giant stock photo that takes up the entire above the fold area of your page. Which is why it’s super important to hook people the SECOND that they land on your website from Google.

Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. However, the importance of having a keyword in the domain name has evolved. Search engines, particularly Google, have become more sophisticated in understanding a website’s content and context beyond just the domain name.

Turn Huge Keyword Lists into Usable Clusters

Learn more about each SEO firm below — and then keep reading to learn why they’re one of the top SEO agencies. It’s a bit tricky to analyze everything with only the free tools at our disposal. It would be great to have a student discount for some of the SEO-tools that we need during this course. We asked all learners to give feedback on our instructors based on the quality of their teaching style. On-page SEO report, broken link checker, redirect tracer, and country changer for SERP in one extension. Find broken links to and from any webpage or website in seconds.

Match the H1 tag with the title tag

In other words, tried and tested things that you can do on the page itself to help Google and searchers better understand and digest your content. For example, “home decor tips” is dominated by listicles; most of them have numbers in titles and/or the main content is structured in ordered lists. Your task here is to identify what searchers are after and decide whether you can offer that and whether it’s worth it for you. In Ahrefs, Keyword Difficulty (KD) is calculated automatically based on backlinks on a scale of 0 to 100. A better way is to estimate the traffic that the ranking pages get.

Another SEO log analysis tool that provides data in real-time and page categorization. Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data. It provides plenty of handy data about websites, such as the number of site visits, traffic sources, and location demographics. With a bit of time and know-how, you can create a free stack of software that helps you achieve your SEO goals.

• Without strong SEO, your website will not rank highly in search engine results, making it difficult for potential visitors to find.
• Asynchronously retrieving and rendering components enhances efficiency.
• One ecommerce site saw a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.
• You can find this version by toggling to the mobile icon in the editor.

To sort, filter, and group up to 1000 keyword suggestions sign up for a free trial of Moz Pro. Here, you can type in your seed word, and with the click of a button, you’ll discover a whole wealth of keywords to help you understand and cater to your audience. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. You can optimize server location with a content distribution network (CDN).

For example, images that are broken, too large, missing alt text, etc. And SEOs need to tweak their techniques to take advantage of as many SERP features (special results that aren’t just the standard blue links) as possible. The search engine results pages (SERPs) go way beyond traditional results. They help Google understand the structure of your website and how pages connect to each other. A topic cluster is a group of pages that cover more detailed subtopics of one main subject and are linked together.

Core Web Vitals are metrics that evaluate how good or bad a website’s user experience is. It’s not about the actual words or information on the pages but more about setting up the website so search engines can navigate and make sense of that content. Becoming proficient in SEO requires understanding the inner workings of search engines. Even if your business doesn’t have multiple locations, BHS Links Yext can still be a helpful tool. It’s particularly good at helping you optimize for voice search, which is growing more and more important. Incidentally, voice search optimization is also a good way to show up in AI responses, so Yext is doubly helpful when it comes to AI optimization.